Fotobo is the brand name of Bas Bisschop, a Dutch real estate photographer living in Oslo who contacted me through my other expat client So Délices.

Bas wanted a very minimalistic black and white logo that did NOT include a camera or a house. But I still had to somehow express his specialty in a logotype. I drew inspiration from the classic house plan and added a diagonal line that recalls the italic “f” of the focal length. A simple, intellectual image, conceived in a square form, tailored to Nordic tastes.