Logo for a brand that represents three companies under the same family-owned group. The businesses deal mainly with agriculture, but one is also related to development and real estate, so a logo was needed that could embrace all three brands. A common thread between the three businesses is the importance they put on valuing the environment and people.
I decided to create a logo that recalls a rolling landscape, in the tradition of logos related to territory and agriculture, but that also implies a roof or sheltering hand to refer to the other brands.