Packaging design for ISOCEAN, an isotonic sports drink. It was important to communicate two things:
- The drink is made with real sea water.
- The packaging contains two compartments: the first contains sea water and the second contains a powder. By squeezing the package, the compartments break and the liquid and powder mix together to create ISOCEAN.
I used a deep marine blue as the background for a lighter blue wave, or energetic flow, to express the concept of energy and power from the sea. This is followed by an illustration of two runners whose colors blend from light blue to a fiery yellow-orange to symbolize what happens after drinking ISOCEAN: a burst of transformational energy.